Yes, broken links on a website can have a negative impact on SEO. When a search engine crawls a website, it scans both internal and external links to get more context about the website and its content.
If a link is broken, it hinders search engines from fully contextualizing your website, which ultimately tells search engines that your site is not updated or providing the most available information.
If a URL no longer exists but the content can be found on a new page, implement a 301 redirect for the old URL to the new URL.
Not only does it improve site navigation, but it also boosts your site’s SEO performance by ensuring that search engines can efficiently index your site and visitors are not frustrated by dead ends.
As it gets harder and more expensive to find brandable domain names in .com, country-specific domain name extensions (ccTLDs) have grown in popularity. This article explains the meaning of ccTLD, compares ccTLDs with gTLDs, discusses their impact on SEO, and addresses frequently asked questions.
A ccTLD (Country Code Top-Level Domain) is a type of domain extension that connotes a specific country or geographic entity. These two letter extensions are managed and administered by the countries they represent.
ccTLDs were first created in 1985 with the .us extension for the United States. Since then, hundreds of ccTLDs have become available to help in localizing content on the Internet.
Note that not all ccTLDs are available to register freely. Some ccTLDs can only be registered by locals in a given country, while others are restricted for government, corporate, or educational use.
While search engines do not explicitly assign ranking value to any ccTLD, the use of one can have an indirect impact on SEO, both good and bad.
For example, a popular brand using a ccTLD may rank well in search engines, however uninitiated searchers might not recognize the extension, causing them to scroll past.
Understanding ccTLDs and how they fit into your overall web strategy is vital for targeting specific markets and enhancing your online presence. Regardless of which you choose, your success lies ultimately in your branding and marketing efforts.
Click tracking is a powerful analytical tool that provides deep insights into how users interact with online content, from websites to emails. This comprehensive guide will explain what click tracking is, how it works, its benefits, and how to implement it effectively using various tools.
Increased Conversion Rates: Insights from click tracking can guide strategic adjustments in marketing tactics, potentially increasing conversion rates by directing users more effectively through the sales funnel.
Tracking Pixels: Often used in emails and ads, these tiny, transparent images load when a user opens an email or visits a page, capturing data on user behavior and engagement.
Clickly makes it fast and easy to set up click tracking and get valuable insight into your link clicks. Here’s how to track link clicks on our platform:
Click tracking is an indispensable part of modern digital marketing, offering a window into user behavior that helps fine-tune online strategies for better performance and user satisfaction. By effectively implementing and utilizing click tracking tools, businesses can create more targeted, engaging, and successful digital marketing campaigns.
URL shorteners with custom domains have become vital tools for businesses looking to enhance brand visibility and streamline communication with their audience. This article explores its benefits, practical use cases, and a step-by-step guide on how to shorten URLs using a custom domain.
Instead of using the generic domain of URL shorteners like ‘click.ly‘, these custom options not only reinforce brand recognition but also increases user trust in clicking through links.
With a custom URL shortener, businesses have full control over their links, including the ability to track performance, edit destination URLs, and customize the slug to better fit the content or campaign.
Url Shortening ServiceMarketing Campaigns: Custom shortened URLs can be used in social media posts, text messages, email marketing campaigns, and printed materials to track engagement and provide a clear call-to-action.
In order to create a website with its own domain name, you’ll need to utilize DNS records. This guide looks into what DNS records are, how they work, the different types, and how to change your DNS records.
DNS (Domain Name System) records allow users to access websites using familiar domain names rather than complex numerical IP addresses. DNS records are stored in a database and manage various aspects of domain name service policies and host information.
This lookup process involves several DNS servers, including root name servers, TLD name servers, and authoritative name servers, each playing a critical role in delivering the accurate IP address.
Additionally, the DNS record system protects the IP address of the website from potential harm. That being said, IP addresses can be logged or found through phone numbers.
Add or Modify DNS Records: Select the type of DNS record you want to add or update. Input the necessary details like the IP address for A records, domain name for CNAME records, or mail server information for MX records.
Understanding domain name age, how it impacts SEO, and knowing how to check the age of a domain are crucial elements for digital marketers and website owners looking to optimize their online presence.
An older domain is often viewed as more stable and less likely to be involved in spammy practices compared to a brand-new domain, which could potentially be set up for short-term gain.
Older domains may receive a ranking boost simply because they have been around longer. This is not a direct correlation to age alone but the likelihood that an aged domain has accumulated quality content and backlinks.
Use WHOIS Lookup Tools: Tools like Whois.com or DomainTools allow you to enter a domain name and view its registration and expiration date along with the domain’s age.
Wayback Machine: This tool not only shows how long the domain has been registered but also how it looked in the past, providing insights into the historical content and changes over time.
By selecting an older domain, businesses can capitalize on established trust and potentially achieve quicker SEO gains. Whether you are buying a new domain or assessing your current one, considering the domain’s age is an integral part of strategic SEO planning.
Understanding how domain parking works, where you can park domains, and the process involved in buying or parking a domain yourself is essential for anyone looking to maximize the potential of their digital assets. This article explores domain parking, how it functions, and how to park a domain.
This is typically done when the parked domain owner wants to reserve the domain name for future development and to protect the brand while potentially earning advertising revenue.
Yes, parked domains are often available for sale. The placeholder page may provide information on how to contact the owner or the parking service might facilitate the sale process.
Register or Transfer Your Domain: If you already own a domain, you can transfer it to the parking service. If not, you can register a new domain directly through most parking services.