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 While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

 A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.

 Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.

 If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search.

 Sample Google Search result showing rich results for physical stores.

 Know about social media sites

 Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

 Attempting to promote each new, small piece of content you create; go for big, interesting items.

 Involving your site in schemes where your content is artificially promoted to the top of these services.

 Reach out to those in your site's related community

 Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

 Spamming link requests out to all sites related to your topic area.

 Purchasing links from another site with the aim of getting PageRank.

 Analyze your search performance and user behavior

 Analyzing your search performance

 Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine. For Google, that tool is Search Console.

 Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results?

 Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results.

 With the service, website owners can:

 See which parts of a site Googlebot had problems crawling

 Test and submit sitemaps

 Analyze or generate robots.txt files

 Remove URLs already crawled by Googlebot

 Specify your preferred domain

 Identify issues with title and description meta tags

 Understand the top searches used to reach a site

 Get a glimpse at how Google sees pages

 Receive notifications of spam policy violations and request a site reconsideration

 Microsoft's Bing Webmaster Tools also offers tools for website owners.

 Analyzing user behavior on your site

 If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

 Get insight into how users reach and behave on your site

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 Discover the most popular content on your site

 Measure the impact of optimizations you make to your site, for example, did changing those title and description meta tags improve traffic from search engines?

 For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

 Welcome to your SEO learning journey!

 You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

 This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

 The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)

 Combine this information with some practice and you are well on your way to becoming a savvy SEO.

 The basics of search engine optimization

 Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.

 Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs."

 Here's what it looks like:

 As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.

 Using this beginner's guide, we can follow these seven steps to successful SEO:

 Hopefully, you already have the first two, so let's make sure you have the right data.

 Data is everywhere in SEO, from visitor analytics to keyword research, and especially link building. Your most important data is going to come from your website itself. To this end, we recommend making sure you have the following data sources set up.

 Web analytics gives you information about who visits your site, how much traffic you receive and from where, what pages people visit, how they engage with your content, and more.

 Google Analytics is by far the most popular analytics platform. Most SEOs install it by default. You should note that Google is transitioning to a new type of analytics known as GA4. If unsure, you can simply follow Google's instructions to set up both Universal Analytics (traditional) and GA4 at the same time (at least until Google deprecates Universal Analytics.)

 If you'd rather not use a Google product, many alternatives exist such as Matomo, Statcounter, and more.

 Search engines like Bing and Google offer a wealth of information about your website that you simply can’t get anywhere else. This data often includes the keywords you rank for in search, how each search engine crawls your site and more.

 Two of the most popular search engine analytics services are:

 Google Search Console

 Bing Webmaster Tools